Rising stronger, closer and friendlier
Company: Trustworks | Role: Brand Strategist, Designer and Project Leader | Year: 2016
In 2016, a digital production company, was born from the merger of two companies that had already established themselves in the market. However, there was a challenge was to create a new, stronger brand that would appeal to both existing and potential customers. The company approached Trustworks to help build the brand from the ground up, including the name and strategy.
Our first step was to conduct in-depth research on the company's culture, values, and customer base. We discovered that the company had a very creative, relaxed, and easy-going environment, as well as an empathetic approach. Their culture was also based on experimentation and openness
to new ideas. Therefore, we decided to use these elements as the basis for building the brand.
Based on these findings, we developed a brand strategy that emphasized the company's strengths, while also reflecting their innovative and forward-thinking approach. We proposed the name Levante, which translates to "rise" in Portuguese, reflecting the company's ability to elevate their clients' digital presence.
One of the main requirements for the logo was to show optimism, movement, and warmth. We developed an all-type logo that simulated movement, using a bold and friendly typeface.
The logo also featured a color palette of warm colors that represented the company's energy and creativity.
Overall, the new brand successfully represented Levante's culture and values while positioning the company as a digital production powerhouse. Itwas well received by both existing and potential customers. The company's culture and values continue to guide their work, with a focus on experimentation and innovation, while their brand reflects their unique approach and commitment to excellence.
Logo animation
Key visuals
Stationery
Business cards
Main logo
Text and font usage
Illustration style
Logo application over the brand color palette
Logo of the two companies before the merger