Driving Business Growth through People-Focused and Strategic Leadership.

With more than 15 years of experience in the field of design, I have developed a passion for working closely with people and helping businesses thrive through strategic direction and planning. My design expertise spans across multiple domains, including service, product (both digital and physical), research, operations, and visual identity, which has allowed me to gain a well-rounded understanding of the design industry.

Throughout my career, I have held leadership positions at companies such as Conta Azul, Easynvest, and Jusbrasil, where I have led and managed teams to deliver exceptional results. Additionally, I have worked as an innovation consultant and entrepreneur, providing me with valuable experience in business development and strategy.

Over the past 6 years, my focus has been on people management and team building. I strongly believe that investing in your team and fostering a positive work culture leads to greater productivity, engagement, and success. I have honed my leadership skills, solved complex problems, and strategically developed teams to improve scalability and efficiency. Furthermore, I have enhanced the business's reliance on design by incorporating it into the core strategy, resulting in greater impact and growth.

Experience

Head Of Design

Jusbrasil (May 2021 - Feb 2023)

As Head of Design, I was responsible for evolving and professionalizing the area in the company through the strategic performance of the team. I scaled the team from 14 to 30 professionals, creating the Design Ops and UX Research area, which became key to delivering the company's results. I also brought the implementation of experience metrics such as CSAT and NPS to the day-to-day of the product.

Product Design and Research Manager

Easynvest (Jun 2020 - May 2021)

I was responsible for managing the designers who worked in cross-products, marketing and the research team. The main challenge was to develop the maturity of the Design team. I worked on key projects in the company such as profiling the product's customers, identifying business opportunities, and with Nubank's integration, defining the field of activity of each of the companies in terms of product and public, as well as the first steps of unifying the product flows.

Product Design Manager

Conta Azul (May 2018 - Apr 2020)

As a Product Design Manager, I was responsible for managing a team of six designers across the entire strategy focused on accountancy professionals. As a leader, I assembled the team, developed and guided the careers of those design professionals. Worked with projects ranging from digital products to customer experience and communication. During this period I was one of the creators and professors of Lumos Experience, Conta Azul Design School. An initiative with the aim of promoting and developing the user experience market in Brazil, by training young professionals with the skills most valued by companies.

Design Manager

Echos (Feb 2017 - Apr 2018)

As a design manager at Echos, I managed the team that worked ranging from UX to physical products and visual design. I was also responsible for managing Echos' brand and global culture, ensuring that the company's values ​​are lived and perceived in communications, everyday relationships and delivery of experiences.

Founding Partner

Trustworks (Jan 2014 - Feb 2017)

Trustworks was a branding consultancy focused on providing strategy, expression and activation for small and medium-sized businesses. We developed brand strategies with a consumer-centric vision, and focusing on business clarity, scale and efficiency. In addition to working with brand strategy, I was responsible for the company's commercial, financial and administrative management. Some of the projects:

  • Maintain the customer base and make a highly valued brand transition during the process of merging two companies;

  • Development of a unique communication model and strategy for a brand with audiences in the North American and South American markets;

  • Organization of a brand architecture decision model for a company with more than 10 brands under its control.

Senior Designer

Itaú Bank (Jan 2009 - Dec 2013)

As a designer at Itaú Bank, he was responsible for the interface with external agencies and consultancies, and internal consultancy for various financial segments. Coordinated and worked on projects such as:

  • Development of Itaú Mobile App;

  • Redesign of the ATM interface;

  • Rebranding of Espaço Itaú de Cinema;

  • Itaú identity for the 2014 World Cup;

  • Consulting for the implementation of the Itaú brand in Chile, Paraguay and Japan;